LAUNCHER.SOLUTIONS Adds Kelley Blue Book to Data Providers to Provide Automotive Valuation Data to Subprime Lenders

Jacksonville, Fla. -LAUNCHER.SOLUTIONS (Launcher), a technology provider specializing in sub-prime automotive loan originations, announced today that it has added Kelley Blue Book to its list of data providers to offer vehicle trade-in values to lenders using Launcher’s appTRAKER Loan Origination System. appTRAKER Loan Origination System was designed by automotive lending experts with workflows specific to sub/near-prime processes. The seamless integration between Launcher and Kelley Blue Book data gives lenders access to trade-in values from within appTRAKER which assists in ensuring loan origination amounts are current.

“Integrating Kelley Blue Book data into appTRAKER benefits our clients by providing a valuable resource they can use for assessing collateral risk on a loan,” said Nikh Nath, President of LAUNCHER.SOLUTIONS. “Kelley Blue Book trade-in values will help them make smarter business decisions.”

Kelley Blue Book is a well-known name in the auto industry with a reputation of providing relevant vehicle value information. Kelley Blue Book Values are based on massive amounts of data, including actual sales transactions and auction prices, which are then analyzed and adjusted to account for seasonality and market trends. These values reflect local conditions in over 100 different geographic regions and are updated weekly to provide the most up-to-date used car pricing information.

LAUNCHER.SOLUTIONS is a technology products and services company built on the foundation of care, understanding. innovation, and speed. It specializes in the subprime/nearprime automotive lending industry. Its innovative products include appTRAKER LOS, myDEALER.CARE dealer relationship management system, and myACCOUNT.CARE customer self-service and communication solution. LAUNCHER.SOLUTIONS has service offerings aimed at helping its clients with projects related to data analytics, data integration, telephony and custom web development. Learn more about LAUNCHER.SOLUTIONS at / or call at 877.5LNCHER. Follow us on LinkedIn at

About Kelley Blue Book (
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website, including its famous Blue Book® Trade-In Values and Fair Purchase Price, which reports what others are paying for new and used cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Kelley Blue Book Co., Inc. is a Cox Automotive™ brand.

About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, financial, retail and wholesale solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has 34,000-plus team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues exceeding $20 billion and approximately 60,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit


View this press release on PRWeb.


Previously in the news:

LAUNCHER.SOLUTIONS Partners with Dealertrack to Deliver Lender Access to Largest Dealer-Lender Network (PRWeb Release)

LAUNCHER.SOLUTIONS Integrates with Equifax Workforce Solutions (PRWeb Release)

LAUNCHER.SOLUTIONS and RouteOne Integration Allows Auto Lenders To Reach More Dealerships (PRWeb Release)

Check out our other Integration Partners!

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