A marketing role with a hands-on business development component: build the campaigns and content, keep our digital presence current, support industry events, and turn the interest that follows into qualified sales conversations.
B2B SaaS experience is strongly preferred. Experience in lending, fintech, banking or credit unions is valuable, but not required.
Marketing
Plan and run campaigns across email, social media, digital advertising and other lead-generation channels
Create website content, email campaigns, social posts, newsletters and sales collateral
Maintain and update the company website in WordPress
Support SEO, paid search, remarketing and related digital programs
Research industry trends, competitors and target markets to sharpen messaging
Monitor campaign, website and lead activity, and act on what it shows
Work with leadership and product to turn capabilities into clear market-facing content
Coordinate trade shows, conferences and sponsorships
Business development
Identify target banks, credit unions and finance companies, and the decision-makers within them
Run targeted outreach by email, phone and LinkedIn
Follow up with prospects who engage with a campaign, an event or the website
Introduce LAUNCHER.SOLUTIONS at a high level and qualify interest and business need
Set up discovery conversations and product demonstrations for senior team members
Keep prospect and outreach records accurate in CRM and marketing systems
This position is not expected to manage complex enterprise sales cycles or close transactions on its own. Its business development job is to create conversations and qualified opportunities for senior sales and company leadership to advance.
What we are looking for
Experience in marketing, demand generation or business development in a B2B setting
B2B SaaS or technology marketing experience, strongly preferred
Strong writing, and comfort reaching prospective customers by email and phone
Experience creating content for websites, email, social media and sales materials
WordPress experience, plus working knowledge of SEO, SEM and web analytics
Familiarity with Google Ads, remarketing, CRM and marketing automation tools
Enough research and organizational skill to run several projects at once
Willingness to travel occasionally for conferences, trade shows and customer meetings
Graphic design skills and experience with Photoshop or similar tools are a plus, as is a degree in marketing, communications or business. Relevant practical experience counts just as much.
Is this you?
You enjoy both the creative and the analytical sides of marketing, and you are comfortable starting a conversation with someone who has never heard of us. You can pick up an unfamiliar lending topic, turn it into something worth reading, work out which organizations would benefit from it, and go and tell them.
Benefits
Fully remote work environment
Competitive salary based on experience and qualifications
Annual performance-based raises and bonuses
Comprehensive benefits package
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