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WHO WE SERVE
Banks
Consumer and commercial lending under one core
Credit Unions
Member lending across branch, online and indirect
Auto Lenders
Dealer networks, funding and title work
Finance Companies
Near-prime and specialty portfolios at volume
Specialty & Commercial Lenders
Unusual collateral, bespoke credit policy
All 5 lender types
10 products
36 integrations
WHAT YOU FINANCE
Auto Lending
Direct and indirect in one workflow
Personal Loans
Prequalification through unsecured direct
Leasing
Lease structures across asset classes
Powersports, Marine & RV
Seasonal collateral, dealer-heavy channels
Refinance
Payoffs, buyouts and rate-and-term
Credit Cards
Consumer, business and secured programs
Utility, Farm & Golf Carts
Small-ticket turf and agricultural
Home Equity & Improvements
HELOC, second lien and improvement lending
Business Lending
Commercial credit written to business entities
Commercial Equipment & Trucks
Titled equipment and vocational trucks
Automotive Indirect
Dealer-submitted deals, your credit policy
All 11 lending solutions
10 products
36 integrations
PLATFORM
appTRAKER
The origination system everything else plugs into
Configurable Workflows
Queues, stages and tasks per program
Automation & Rules
Credit policy applied without a keystroke
Documents & Stipulations
Generation, eSign and stip tracking
Reporting & Queues
Pipeline, work in process and audit trails
Communications
Two-way SMS and email tied to the loan
API & Data Exchange
Real-time interfaces into your stack
Security & Compliance
Controls, examinations and regulatory posture
Turnkey Implementations
LAUNCHER configures, your team operates
Everything in Platform
10 products
36 integrations
RESOURCES
News & Press Releases
Partnerships, releases and company news
Case Studies
How lenders configured real programs
Guides
Evaluating, selecting and running an LOS
Glossary
Origination and decisioning terms, defined
Everything in Resources
TRUST
Security
Program, controls and secure development
Data Protection
Encryption, retention and access
Availability
Uptime, resilience and recovery
SOC 2
Examination scope and reporting
Compliance
Regulatory alignment and audit support
Privacy
What LAUNCHER collects, and why
Vendor Due Diligence
Requesting controlled materials
Everything in Trust
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Media
August 9, 2026
Kelley Blue Book
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